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Gucci bags price history

Gucci bags: 3 models from the Horsebit 1955, Jackie 1961 and GG Marmont lines, with the price new in the boutique checked on gucci.com and how it has changed since 2019. Use it to judge any pre-owned price you come across for a Gucci bag.

Gucci publishes the same price in 13 euro area countries: buyers in France, Germany or Italy share one benchmark.

Prices last checked on 14 October 2026. How we check prices

Models

Price changes by Gucci

1 of 3 models cost more than when we first saw them

The Horsebit 1955 shoulder bag rose the most, 51%. The Jackie 1961 Small and the GG Marmont Small rose the least, 0.0%.

Price new in the boutique, change since each model was first checked. Tap a model to see its history.

Horsebit 1955 shoulder bag, new in the boutique

€2,980

Up 51% since 2019, when it was €1,980.

Lighter line: months we did not check the price

Jackie 1961 Small, new in the boutique

€3,200

The same price since 2024.

Lighter line: months we did not check the price

GG Marmont Small, new in the boutique

€2,100

The same price since 2025.